Blakshop welcomes OLOW!

Obey Ideals, a collection that includes sustainable, organic, fair trade and recycled garments.

HUF collaborates with the cult video game of the 80s / 90s.

The story goes that in the great race called by the Jade Emperor, the Buffalo is the first to set off.

He would have come first if his good heart hadn't been fooled by that treacherous Rat.

Rethinking fashion: we want to restore respect, trust and transparency to the world of the fashion industry. We believe that a brand must be based on harmonious work that enhances transparency and reflects its values ​​throughout the production line.

The Use Your Power message is universal and fundamental wherever you believe in the values ​​of democracy, in the United States as well as in Italy.

The capsule of Obey Use Your Power - Voting Pack wants to encourage people to use their right to vote and to make their voices heard during the elections. Regardless of affiliation to any party, the vote is what allows each of us to make a difference in the present and future of our country.

Obey and Dickies, two brands that represent two reference points for subcultures around the world, have met in a collaboration that manages to remain faithful to the values ​​of both brands. 

HUF IN A HEAD TO HEAD WITH THE “KING OF THE MONSTERS” IN THE NEW COLLABO GODZILLA VS HUF This summer, HUF clashes with the most powerful “King of the Monsters” in the world in the Godzilla vs HUF collection.

Obey's masks have arrived, we wanted them a lot. We wanted them so much because they are in perfect Obey style and in perfect harmony with the message that Shepard Fairey has continued to deliver since the beginning of his artistic career. A message of solidarity and peace. For each mask sold, we will donate the equivalent value to the Italian Red Cross.

Arcade is a brand that continuously reinvents and renews the concept of the belt within the streetwear and sportswear world. The brand was born to become the reference belt of a certain universe, in a historical moment in which the belt is not an essential accessory of the outfits of ordinary people.

Lazy Oaf is an English brand born in London by Gemma Shiel who founded it in 2001, just out of university and raised it with her team without the help of external investors.

Let's talk about the new technologies of Stance.

STANCE INFIKNIT ™, the strongest material ever made in a sock.
STANCE Butterblend ™, the softest fabric in the world, created from a blend of eco-sustainable fibers.
STANCE FEEL360 ™, Stance's patented fiber treatment, which adapts and reacts to the condition of the body.

At just 17, Billie Eilish is arguably the most famous international artist of the moment. Stance is proud to present its collaboration with one of the biggest music stars of the moment. The two socks in the collection are inspired by Billie's love for anime characters and include her hand-drawn Monster Face inspired by The Babadook movie.

EDWIN is an ever-evolving denim brand that blends its origins of Japanese craftsmanship and craftsmanship with modern European vision and personality.

After celebrating 40 years of the iconic horror punk band together, Shepard Fairey and OBEY return to team up with the Misfits for an exclusive collection - a cocktail of aggression, cheeky style, macabre symbolism and pure iconographic genius.