Obey

Obey is a communication revolution, irreverent propaganda, artistic provocation. That and much more runs through the attitude of artist Shepard Fairey, founder of Obey and active since the early nineties. The Obey project, which started with a sticker while Shepard Fairey was still a student, grew and evolved into a genuine force in international street art and one of the most respected and forward-thinking clothing labels around. Obey Clothing holds a clear place in streetwear, establishing a well-defined style collection after collection: a total-look range conceived as another vehicle for spreading its artistic message. The famous Obey logo and the original prints, inspired by music, skateboarding and Fairey's deep social engagement, mark every single product. Today Obey Clothing is a complete brand offering timeless total looks and accessories. Alongside the art that runs through and inspires its work, Obey has produced countless collaborations – Ramones, Sex Pistols, Beastie Boys, Roxy Music and more – and every season brings the Artist Series, a small collection designed for Obey by established artists.