Huf founder Keith Hufnagel grew up skating in the back streets of New York in the late 1980s. At that time the simple concept of skateboarding was not contemplated: skateboarding was a counterculture of characters outside the chorus. It was a kind of life that shaped Hufnagel's vision of his future. His passion for skateboarding soon led him to San Francisco to become a pro skater, and soon prompted him to open a small shop he called Huf. became recognized throughout the Bay, and the name Huf a reference for the skate community. Thanks to the rapid growth in popularity, Hufnagel decided to transform the Huf project into a brand that encompassed everything he felt he represented: skate, street and fashion shoes. Huf was born: an independent brand of clothing, shoes and material for skating.Created by skaters for skaters, Huf offers quality and cutting-edge products, Huf is inspired by the multitude of individuals from different cultures who together form the skate community , and has now become a staple of streetwear, with more and more frequent forays into the world of fashion.