From Texas to Italy, BUILT FOR THE WILD®
YETI manufactures products for those who take the outdoors seriously. From the best hikers, to the most experienced anglers, to BBQ pitmasters. For those who need ice for days and boiling coffee for hours, for those who need to be able to count on a cooler that can withstand the real use made of it on land and in water.
YETI offers indestructible coolers, thermal bags which do not enter or leave a drop, thermally insulated water bottles that do not fear opponents. It's the closest thing to design that exists in the wilderness.
How did the YETI adventure begin? In 2006 with two fishermen, the Texan brothers Roy and Ryan Seiders, with a single mission: to build a cooler that does not break. It was frustrating to have to put a stop to their adventures because of a cooler: handles that come off, hooks that break, lids that break ... This is how YETI and the legendary Tundra® were born: a cooler so sturdy that it could fit on in feet while fishing.
Since then, YETI has been developing products that are able to face all the challenges that nature presents, to be able to stay out longer, travel further and live one's passions without limits. Sailing, barbecuing, surfing, snowboarding, fishing, rafting, camping and all the outdoor activities you can imagine.
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