Over the past 20 years Hurley has become an iconic brand, recognized around the world. The idea that drives the brand is the concept that there is something bigger that keeps us connected, common bonds that unite all people such as music, art, culture, sport and love for the outdoors and outdoor activity. It has its roots in the surf culture and then finds expression in the lifestyle of all board sports. From Costa Mesa in California, where it was founded in the late 1970s, it has made its way to beaches around the world dressing some of the greatest surfers of all time.