Like skateboarding itself, Emerica defies convention. Emerica has now become a symbol of innovation that has changed the face of modern skateboarding. Since 1996, Emerica dresses the craziest and most cheeky skaters with the clothing and shoes that are most functional to their daring exploits. Designed by skateboarders for skateboarders, Emerica products are made to withstand any abuse. Emerica is 100% pure skateboarding.