Founded in 1986, etnies is the first footwear and apparel brand born solely for skateboarding. etnies pioneered by developing the first pro model skate shoe and introducing technological advances that forever changed skateboarding footwear. Today, the brand’s vision – led by owner and skateboarder Pierre André Senizerg – is to remain the benchmark in action sports, creating innovative products that offer more style, more comfort, and more protection. etnies remains true to its roots by continuing to sponsor athletes in skateboarding, surfing, snowboarding, motocross, and BMX.